Thursday, January 14, 2010

Target's Belle de Jour moment

So after selling out in 3 days, Target reordered the clutch, as you may know if you follow me on Twitter, or if we're Facebook friends because I couldn't shut up about it for a little bit. It's pretty uncommon for them to do so, as the items on Red Hot Shop only stay up for a month and by the time the item is made (in my case), shipped and restocked in their warehouse, the month will be almost over.
But we kicked it into gear, and first things first, we went and found more remnant leather. Of course it was going to be different as we could no longer find enough pieces of the same colors as last time. We found this rich camel, embossed, patent leather and put that together with an embossed black leather. We had tossed about a bunch of different colors looking for the right combination, but when I saw the camel & black together I said, yes, that's it: it's Belle de Jour. I don't know why - those colors just make me think of Deneuve in that movie. I'd like for it to sell out again, but this time in 2 days. So tell your friends. ;)

To this end, yesterday a little mirror photo shoot took place in my new closet. Two different coats and voilà-the clutch in action, here's how it'll look on you. It's the hard sell.

And I don't really know why, it's not as if there's anything to gain whether or not it sells out at Target. I guess I'm thinking as such a small company, Target is potentially priceless exposure.

We sent it out on Wednesday overnight. Which was exactly 3 working days from when we got the re-order. We hustled it. And, it is PRETTY. I think it'll be available again on the site on Monday. So if you missed out on the first one - here's your chance. And if you got the first one - you totally need this one, too.

Here it is, or was, on Wednesday afternoon as it was preparing to leave the studio - from my house to yours - with a stop in Minnesota (Target HQ) in between.

p.s. I know the world has many more serious things to consider right now besides clutches and such so I thought I'd include the link to one of the charities I've given to in the past few days, the UNFPA , and I feel strongly about it as a mother, a woman and also because I read this article on the Women's Crusade by Kristof and WuDunn from the NYTimes Magazine.


Jocelyn said...

Gorgeous, Clare.

emily said...

Tthe whole Target Red Hot Shop won't load! I can only assume that means many many people are trying to your bag at once!

Jaymie said...

fyi, the red hot shop is loading now. I just picked up a clutch for an extra $5 off AND free shipping.

Stephanie Vu said...

i just ordered mine! :)

elauinc said...

Dang it, I was saving up for a different bag. but i found a target gift card floating around my wallet and shazzam! red hot clutch ordered! plus, free shipping! yowsa. Icannotwait! can. not. wait.

britta said...

i ordered the clutch! i'm so excited, it's my first one. (I want to get various sizes eventually!)

Heather Taylor said...

such a beauty

Sarah Bradley said...

Gorgeous! Got one this time! :)

Ariel Gordon said...

Congrats on the reorder!!

Vivier said...

thank you for all your lovely comments, guys.
you make my day!

Megan Taylor said...

what a classy bag...inspired by a classy lady and made by a classy lady! love the back story...xo

jackie said...

so sad, I am.
just saw this and now
they're all gone
I live with regret